Color, inclusivity, and creativity: Benetton has dressed generations with casual, sustainable fashion and a strong global spirit.

Discover BILLIONAIRE
For too long, the playboys, fortune-makers and empire-builders of the world have been forgotten.
It’s time, once again, for these icons of masculine power to rise and take their rightful place at the centre of the sartorial stage.
BILLIONAIRE presents an extravagant, rich wardrobe for mature men who are unafraid of who they are and who they want to be.
From a crocodile trench coat to a metallic jacquard jacket, BILLIONAIRE clothes are a celebration of success and demand attention. Just like the men who wear them, BILLIONAIRE pieces are the ultimate expression of cocksure and elegant style.
Find BILLIONAIRE
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
Recommended for you
Slide 1 of 4