Together for a Brighter Christmas with UNICEF
Saturday 15 November, 17:30 - Tuesday 6 January, 20:00
Together for a Brighter Christmas with UNICEF
Once again, Serravalle Designer Outlet, Europe’s largest McArthurGlen destination, is ready to celebrate the magic of Christmas with a special project dedicated to joy, hope and solidarity.
For the 2025 edition, the Centre proudly partners with UNICEF, the organisation that has been protecting the rights and future of children around the world for nearly eighty years.
Serravalle becomes a place where the wonder of Christmas meets the universal value of generosity, lighting up the season with emotion, music and festive spirit.
The Christmas Tree Lighting marks the official start of the holidays: a sparkling celebration that transforms the Main Square into a glowing stage of light and joy, welcoming visitors to share in the warmth of the season.
The Christmas Post Office, Santa’s House and inspiring UNICEF stories
At the heart of this year’s celebrations is the Christmas Post Office, located inside the Centre’s iconic Christmas tree — a spectacular structure standing over 30 metres tall, adorned with more than 3,500 ornaments and 120,000 sparkling LED lights.
Here, families and children can write and send their letters to Santa Claus, discovering the important work that UNICEF carries out to protect children around the world.
Visitors can also read letters written by children from different countries, stories of hope and resilience that reflect the true spirit of Christmas.
For a magical encounter, Santa Claus will be welcoming visitors every weekend until 24 December, from 3 PM to 8 PM, inside his charming Christmas House.
No booking is required — just stop by and enjoy an unforgettable experience for the whole family.
Every letter becomes a symbol of connection and kindness, a small gesture that helps share the light and warmth of Christmas with the world.
✨ Experience the magic of the Christmas Tree Lighting at Serravalle Designer Outlet, together with UNICEF.