Discover our new stores

Ready. Set. Reveal
More stores to spend the day with
We have a whole host of new brands opening soon at East Midlands Designer Outlet, all for up to 60% off RRP. Scroll down to learn more about the exciting new brands who will be join us soon...

Welcoming, The Label Yard
Discover standout pieces from some of today’s most talked-about labels:
Pas De Monaco, Irasuto, Sedley, and Human Race each offering a distinct take on contemporary street style.
The Label Yard is your go-to destination for premium streetwear and modern fashion, bringing together five carefully curated brands under one roof.

New, premium, upgraded
Step inside for fresh new collections, elevated tailoring, and a refined shopping experience.
Discover modern menswear, multiple size options with order‑in‑store, and one‑to‑one personal styling to help you find your perfect fit. From wedding looks to prom outfits, holiday elegance to everyday sharp style, Suit Direct is your go to destination.
Plus, enjoy elevated casualwear with Ted Baker collections designed for luxury leisure.

Bigger. Better. Barbour.
Discover the newy refreshed Barbour store here at East Midlands Designer Outlet. A space thoughtfully redesigned to bring you closer to the craftsmanship, heritage and unmistakable style the brand is known for.
Explore fresh seasonal styles, classic silhouettes, and timeless outerwear that blend tradition with modern functionality. From iconic wax jackets to elevated everyday essentials, the new store offers a truly premium shopping experience that celebrates quality, comfort and British heritage.

The fresh Kurt Geiger has landed
Step into the brand new, reimagined Kurt Geiger store at East Midlands Designer Outlet...
Explore statement silhouettes, fresh drops, and iconic accessories that bring colour, confidence and creativity to every look. The new store is your destination for all things style, sparkle and self expression.

The Body Shop Makeover
The Body Shop has officially reopened with a beautiful new makeover.
Step inside to enjoy a refreshed layout and explore exclusive outlet products, including favourites like the Tender Tonka Collection.
Visit the store, discover something new, and enjoy a moment of wellness and self care


Timberland
Timberland has officially arrived. Discover classic everyday essentials and elevate your wardrobe with the unmistakable Timberland stamp. Explore timeless pieces crafted for style, durability, and you.

Swarovski
Swarovski is here to elevate your experience with premium craftsmanship. Explore dazzling jewels and timeless iconic pieces, and discover the latest collections at East Midlands Designer Outlet.

Le Creuset
Our new and improved Le Creuset store is now open and ready to offer you an exceptional shopping experience. Explore iconic cookware, timeless kitchen essentials, and vibrant pieces designed to elevate your home. Discover the perfect additions to transform your living space with style and quality.

Cadbury
Britain's most popular chocolatier brings traditional favourites as well as the newest confections straight from the factory to the shop floor.

Crocs
Crocs is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage.













