Ben Sherman was a legend in his own right.
Introducing Superdry
Inspired by our brand values of future, craft, and culture, Superdry aspire to create timeless design that empowers confidence.
Lightweight and transitional jackets designed for everyday living — ready for the pace, variety, and unpredictability of modern life. These pieces are about ease and adaptability, with cuts and details that feel at home wherever the day takes you. Layered over a crisp shirt for the morning, thrown on with denim for the evening, they move seamlessly through commutes, coffee stops, park walks, and late-night meet-ups. Combining style, comfort, and versatility, they’re built to be lived in — from first light to last.
Made For Living.
Find Superdry
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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