Joules
Multi-buy offers
Womens knitwear: 2 for £69, Men's Polo Shirts: 2 for £39
Children31/01/26
Half Term, made better with us
Half Term excitement!
From little one entertainment and family days out to shopping trips with friends and tasty food deals all with extra savings. Refresh their wardrobe with top kidswear picks from Next, Nike, Adidas, Lacoste and Crocs, your family day out is made special here.
Our Top Picks
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The kidswear shop
Find the perfect pieces for your little ones this Half Term.
Refresh their wardrobe with staple styles from Next’s kidswear collection, elevate the everyday with M&S essentials, and add a pop of fun with a brand new pair of Crocs. From playtime favourites to seasonal must haves, it’s all here.
Getting ready for the weeks ahead?
Prep their back to school wardrobe with free fittings at Clarks, then finish the look with the perfect school bag from Lacoste or Tommy Hilfiger. Enjoy the new, plan for what’s next, and make their Half Term style feel effortless.
Kidswear brands
More Than Just Shopping
We’re here to make your day out as easy and enjoyable as possible, with a range of services designed to elevate your visit from free parking and electric car charging to complimentary Wi‑Fi, free wheelchair access.
Families are well looked after too! With a dedicated family room in Guest Services for breastfeeding and kiddy cars so little ones can explore the centre in style.
Enjoy bold and new flavours
Looking for the perfect family lunch or dinner spot?
We’ve got just what you need. From relaxed bites to crowd pleasing favourites, making memories over great food has never been easier or tastier. Sit back, enjoy the moment, and let East Midlands Designer Outlet take care of the rest. Enjoy tasty family favourites at Pizza Express, or grab delicious kids deals at Five Guys, with meals for little ones from just £7–£7.50. And don’t forget Slim Chickens kids meals too! The whole family’s covered.
The Kids Bento deal
Introducing the Wagamama Kids Bento Box deal!
Build your own box for just £7.50!
From katsu chicken or fish bites, to the sides, fresh veggies and sauce on the side. Whatever they go for, it’ll be balanced, tasty, and just £7.50.
Up to 60% off your favourite designer brands
What's on
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