Bold colors, unique prints, and unconventional creativity—Desigual is the Spanish brand that since 1984 breaks fashion rules.
This is Roy Roger's
From its creation in 1952, Roy Roger’s ,the first Italian blue jeans, introduced some features that never changed over the years : zippers on back pockets, pocket money, a coin pocket on the front and the black triangular label on back pockets.
Through decades of history the brand maintained its originality and preserved a high quality in raw materials, exclusively American, Japanese and European denims, with a constant research on special washings and garments strictly hand-made in Italy.
Find Roy Roger's
Explore the centre by clicking on the map — from iconic designer brands to mainstream fashion, your style journey starts here.
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