Discover Our New Stores


The Label Yard: Opening Soon
The Label Yard is your go-to destination for premium streetwear and modern fashion, bringing together five carefully curated brands under one roof.
Discover standout pieces from some of today’s most talked-about labels:
Pas De Monaco, Irasuto, Sedley, and Human Race — each offering a distinct take on contemporary street style.
Alongside these contemporary brands, The Label Yard also features 883 Police, the iconic Italian label established in 1955, renowned for its heritage, craftsmanship, and urban streetwear inuence.
From elevated essentials to statement pieces, The Label Yard delivers modern style with authenticity and attitude.

On The Common: Now Open!
Shop the latest womenswear trends, all for up to 60% off RRP. Discover seasonal must haves, footwear, accessories, jewellery, denim and so much more!

Belstaff Now Open
Belstaff is the essential outfitter for the modern adventurer. For close to a century, it has been making clothes for those who want to push the limits.
Technically excellent, beautifully crafted British design and know-how lies at the heart of Belstaff, and pieces range from robust, high performance wear for the most exacting of conditions, to perfectly judged pieces for more everyday adventures. Rigorously designed, effortlessly good-looking, Belstaff is built for life.

Polo Ralph Lauren
Polo Ralph Lauren blends timeless silhouettes with tailored textures as an ode to its signature craftsmanship. Discover the latest collection for men at West Midlands Designer Outlet.

Pretty Pots
Your go to place for Pottery Painting and creating memories that will last a lifetime all in our gorgeous studio! From personalised mugs and keepsake plates to Sip & ceramics evenings and brand collabs with names like Starbucks and Selfridges, our team are all about giving you an experience like no other.

Coach
All over the world, the Coach name is synonymous with the ease and sophistication of New York style. Discover the newly revamped store now!

Molton Brown
Molton Brown have crafted the finest fragrances, unique scents and unrivalled sensorial ceremonies for over 50 years. Step into their refreshed store to discover the latest arrivals.

French Connection
French Connection designs contemporary clothing, accessories and homeware – everything you need in one destination.














