Celine Vipiana was not even thirty years old when she labelled her eponymous brand with her given name.

AMI Paris
Discover AMI PARIS
A story born in Paris, inspired by friendship and authenticity.
Founded in 2011 by Alexandre Mattiussi, AMI PARIS was born from a simple idea — to create clothing that reflects real life: effortless, modern, and full of genuine charm.
From the very beginning, the brand has embodied the relaxed elegance of Paris — bridging the worlds of casual and chic, masculine and feminine, timeless and contemporary.
In just a few years, AMI PARIS has become an international symbol of understated sophistication. Its signature “Ami de Cœur” — a heart-topped ‘A’ — represents the spirit of love, friendship, and sincerity that lies at the heart of the brand.
Today, AMI PARIS continues to expand globally, opening flagship stores in the most iconic cities around the world.

Your brand, our destinations
Place your brand in one of our thoughtfully curated, experience-led destinations, visited by millions of guests each year. We build long-term relationships with our Brand Partners on a foundation of trust and shared ambition. With desirable locations and over 30 years of operational expertise, we create the right conditions for brand visibility, meaningful customer connection and genuine growth.



