Tommy Hilfiger x Liverpool Football Club 
WHERE HERITAGE MEETS THE FUTURE OF DREAMS
The ultimate American Dreamer, Tommy Hilfiger, is a natural-born optimist who built a global brand on the belief that a welcoming spirit, connection to pop culture and bold collaboration can shape what comes next. His lifelong love of sport — with its legends, narratives and iconic uniforms — inspired him from the start of his career to bring fashion into the worlds of the athletes that define it.
That passion has powered decades of pioneering partnerships, from working with icons such as Thierry Henry, Rafael Nadal and Lewis Hamilton to reshaping how fashion meets sport. It now fuels a new frontier sponsoring the Cadillac Formula 1® Team and U.S SailGP Team, driven by courage, creativity and the belief that dreams are meant to be chased.
In 2026, Tommy Hilfiger brings this momentum to Liverpool Football Club — the brand’s first club partnership in football — drawn to a team whose story has been shaped by its people – their belief, their resilience and their pride. United by bold beginnings, deep community roots and an uncompromising pursuit of greatness, they stand together for generations of dreamers on and off the pitch.
Through a multi-year partnership, Tommy Hilfiger and Liverpool FC open a new chapter that celebrates drive, creativity and the ambition to move the game forward. The collaboration unites Americana heritage with Liverpool’s enduring football identity. From the terraces of Anfield to Tommy Hilfiger’s collaborative approach to culture-making, both brands are grounded in the belief that progress is a collective journey.
Tommy Hilfiger x LFC
